Michelle Baker
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Amazon x DISH — Hands-Free TV

 
 

Design / campaign / Illustration / digital / print / video & photo shoot

With a Hopper Smart DVR and Amazon Echo Dot, you can control your TV with just your voice.

This campaign made hands-free TV a reality and demonstrated one of the many ways DISH and Amazon listen to their customers.

 
 
 
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Deliverables

We worked closely with Amazon’s internal creative team to promote this voice integration technology and deliver messaging, direct mail and print ads, landing pages, online videos (OLVs), display, and social.

 
 
 
 
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We concepted and produced 12 pre-roll videos centered on hands-free functionality like search, play and pause, and fast-forward and rewind. The micro-moment OLVs appeared on YouTube, landing pages, and social.

 
 
 
 
 
 

“Quack”

 
 

“Love”

 
 

“Snoring”