art direction / campaign / content strategy / video & photo shoot / social media

Let’s face it — we all have a TV obsession.

This undeniable truth laid a foundation for the campaign. By highlighting relatable TV-watcher personas identified through consumer testing (think Reality TV Junkie, True Crime Connoisseur, and History TV Buff), we created an opportunity to explain how the world’s most powerful DVR (Hopper® by DISH) is the solution to handling all the movies and shows you can’t live without.   

Color & Iconography

A unique color palette and iconography differentiated Obsessions from other brand content in the feed, increased campaign recognition, ensured visual continuity cross-platform, and reduced creative fatigue in social.

Deliverables

The robust campaign strategy led to the production of 150+ deliverables in less than two months. This included multiple OLVs (:06-:15s), animated posts and Instagram Stories, static posts with custom typography, and illustrated GIFs.

We held a one-day shoot to capture video, lifestyle photography, and portraiture — used for paid “hero” and organic supplemental content posted on Facebook, Instagram, and Twitter.

Obsessions was split into two phases and is the largest social initiative we’ve completed to date. The dedicated hashtag #TVobsessed also connected our campaign content.

GIPHY Stickers

We produced GIPHY stickers ranging from the persona names to phrases and items synonymous with each obsession. They were initially used in campaign-related Instagram Stories, but also helped to launch DISH’s GIPHY account.