arT DIRECTION / CONTENT STRATEGY / VIDEO & PHOTO shoot / SOCIAL MEDIA
DISH is just as in tune with TV as its customers.
We created a social campaign that celebrates all the good, bad, and ugly truths of our favorite pastime (like sports rivalries and binge-cheating). Instead of pushing low funnel messaging to consumers, we developed engaging, shareable content to resonate with our audience and improve brand equity.
Deliverables
A campaign strategy, posting cadence, and custom social content in the form of online videos (:06-:15s OLVs), GIFs, lifestyle photography, and static and animated posts.
We completed three video/photo shoots to curate “thumb-stopping” content for paid and organic social.
Client
DISH
Collaborators
Creative Director: Steve Molnar, Art Director: Michelle Baker, Designer/Illustrator: Katie Pederson, Motion Graphics: Alan Araya, Copywriter: Phil Kellum, Photographer: Evan Brogan